Top Apparel & Fashion Websites in Hungary

Name: Top websites in Hungary (Apparel & Fashion)
Creator: Semrush
License: https://ntsm.novinpremium.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Hungary, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

hm.com

1.08M

31.14%336.98K

68.86%745.15K

↑40.95%

↓18.94%

Direct

aboutyou.hu

951.25K

37.61%357.78K

62.39%593.48K

↓8.4%

↓4.91%

Direct

sinsay.com

868.37K

28.64%248.72K

71.36%619.66K

↑10.95%

↓19.53%

Direct

shein.com

847.2K

20.01%169.48K

79.99%677.72K

↓7.07%

↑56.78%

Direct

ecipo.hu

825.07K

22.93%189.22K

77.07%635.85K

↓13.1%

↓0.48%

Direct

bonprix.hu

552.89K

25.51%141.07K

74.49%411.82K

↓33.53%

↑2.89%

Direct

deichmann.com

522K

13.13%68.53K

86.87%453.47K

↓16.27%

↓22.71%

Direct

threads.com

498.61K

47.65%237.59K

52.35%261.02K

↓17.92%

↑248.97%

Direct

reserved.com

497.54K

24.52%122.01K

75.48%375.54K

↓32.22%

↑5.84%

Direct

answear.hu

484.38K

22.73%110.12K

77.27%374.26K

↑26.85%

↓5.29%

Direct

ccc.eu

347.23K

22.87%79.42K

77.13%267.81K

↓14.67%

↓35.65%

Direct

gate.shop

323.19K

12.14%39.23K

87.86%283.95K

↑12.27%

↓10.95%

Direct

asos.com

301.95K

54.03%163.13K

45.97%138.82K

↑170.89%

↑22.93%

Referral

zara.com

294.6K

41%120.78K

59%173.83K

↑9.66%

↓30.56%

Direct

dockyard.hu

283.25K

23.04%65.26K

76.96%217.99K

↑79.55%

↑7.42%

Direct

modivo.hu

265.9K

18.09%48.09K

81.91%217.81K

↑40.7%

↓4.01%

Direct

dorko.hu

226.22K

12.53%28.35K

87.47%197.87K

↑10.78%

↓5.99%

Direct

traderie.com

225.48K

3.39%7.66K

96.61%217.83K

↑17.43%

↑310.24%

Direct

officeshoes.hu

215.2K

16.89%36.35K

83.11%178.85K

↑62.19%

↑13.96%

Direct

nextdirect.com

213.32K

13.33%28.43K

86.67%184.89K

↑53.52%

↑96.44%

Direct

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Key Insights on Top Apparel & Fashion Websites in Hungary on August 2026

As of August 2026, hm.com leads Apparel & Fashion in Hungary with 1.08M monthly visits. Its audience skews mobile-first (31.14% desktop / 31.14% mobile), and traffic is up month over month 40.95% and down year over year -18.94%. aboutyou.hu holds second with 951.25K visits and a mobile-leaning mix (37.61% desktop / 62.39% mobile), while sinsay.com ranks third with 868.37K visits.

Across the leaders, aboutyou.com is the most mobile-first (99.67% of visits), whereas calzedonia.com is the most desktop-reliant (81.1%). Momentum favors barefootwebshop.hu in the latest month (881.86%), while guess.eu shows the steepest pullback.

Acquisition patterns also differ: hm.com is driven primarily by search, hm.com by direct, and hm.com by referral; overall, 89 of the top 100 sites are direct-led, 9 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Hungary