Top Apparel & Fashion Websites in Bulgaria

Name: Top websites in Bulgaria (Apparel & Fashion)
Creator: Semrush
License: https://ntsm.novinpremium.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Bulgaria, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

aboutyou.bg

685K

33.17%227.23K

66.83%457.77K

↑14.82%

↓7.32%

Direct

answear.bg

640.93K

23.41%150.03K

76.59%490.9K

↑44.44%

↓15.55%

Direct

obuvki.bg

565.47K

21.18%119.75K

78.82%445.72K

↑16.42%

↓36.39%

Direct

shopsector.com

391.33K

15.62%61.12K

84.38%330.2K

↑8.62%

↓11.14%

Direct

fashiondays.bg

342.91K

33.19%113.81K

66.81%229.1K

↓13.43%

↓17.27%

Direct

sinsay.com

340.56K

30.75%104.72K

69.25%235.84K

↑35.97%

↓42.54%

Direct

remixshop.com

275.13K

34.77%95.67K

65.23%179.46K

↑7.58%

↓20.41%

Direct

threads.com

268.18K

45.29%121.47K

54.71%146.71K

↑2.66%

↑267.25%

Direct

zara.com

253.06K

41.93%106.11K

58.07%146.95K

↓19.89%

↓16.79%

Direct

reserved.com

246.97K

30.78%76.01K

69.22%170.96K

↓15.48%

↓20.68%

Direct

modivo.bg

245.57K

23.59%57.93K

76.41%187.65K

↑0.86%

↓27.12%

Direct

shein.com

222.64K

33.69%75K

66.31%147.64K

↓30.04%

↑36.81%

Direct

hm.com

206.55K

54.1%111.74K

45.9%94.81K

↓15.17%

↓49.24%

Search

glami.bg

182.63K

25.7%46.94K

74.3%135.69K

↓27.94%

↓38%

Direct

badu.bg

166.4K

27.94%46.49K

72.06%119.92K

↑10.94%

↓16.33%

Search

footshop.bg

161.08K

32.53%52.39K

67.47%108.69K

↑52.65%

↓12.09%

Direct

mangooutlet.com

150.82K

10.34%15.6K

89.66%135.22K

↑5.91%

↑25.72%

Direct

housebrand.com

115.49K

9.48%10.95K

90.52%104.54K

↑4.55%

↑22.3%

Direct

tendenz.bg

104.58K

15.57%16.29K

84.43%88.3K

↑14.14%

↓27.11%

Direct

ccc.eu

96.75K

32.95%31.88K

67.05%64.88K

↓19.13%

↓25.48%

Direct

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Key Insights on Top Apparel & Fashion Websites in Bulgaria on August 2026

As of August 2026, aboutyou.bg leads Apparel & Fashion in Bulgaria with 685K monthly visits. Its audience skews mobile-first (33.17% desktop / 33.17% mobile), and traffic is up month over month 14.82% and down year over year -7.32%. answear.bg holds second with 640.93K visits and a mobile-leaning mix (23.41% desktop / 76.59% mobile), while obuvki.bg ranks third with 565.47K visits.

Across the leaders, nicksboots.com is the most mobile-first (100% of visits), whereas demandware.net is the most desktop-reliant (100%). Momentum favors bohomoon.com in the latest month (5,312.77%), while onlyyou.bg shows the steepest pullback.

Acquisition patterns also differ: aboutyou.bg is driven primarily by search, aboutyou.bg by direct, and aboutyou.bg by referral; overall, 96 of the top 100 sites are direct-led, 4 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Bulgaria